These wicked packaging examples show that the creative process should not be restricted to just the design of the actual garment – but of course, that is also really important and you can find out more about it here.
If you love personalised t-shirts as much as we do then you will want everything about your new tee, from the fabric to the tag, to scream “class.” This appreciation includes the packaging, which we sometimes find so lovely that we don’t even want to open. It’s a shame really, that most designers don’t pay attention to the package since it’s a good strategy to stand out from the crowd. Presentation, some say, is everything.
One brand that got the memo is Jonny Cupcakes. Not only do they create great looking T-shirts, but they’re always looking for new, innovative ways to deliver a unique experience to their customers. Packaging is the first impression you give to your customer. When done properly it can elevate your brand to a whole new level.
The most creative T-shirt packaging we’ve ever seen… again!
These examples show the wide variety of materials and processes available to designers and how imagination and innovation can take them to a whole new level. In our last collection of cool T-shirt Packaging Designs we featured garments in fortune cookies and bottled T-shirts and this time around we bring you polyfoam cups, ice-cream buckets and — cheese? I know sustainable is the thing to do nowadays, but this might be taking it a bit too far.
The green trend has affected garment manufacturing so it only makes sense that its packaging becomes eco-friendly, as well. Thanks to the fad, blank cardboard and earthy colours have become the norm as you will see in this selection. Some of the best designs are based on simple structures that don’t waste materials unnecessarily.
#1 Make your branding part of your packaging
Amon Clothing incorporates lots of triangles into their branding, so they added them into their T-shirt packaging too (as well as their catalogues!).
#2 Think outside the box – literally!
Why not use a cool crate instead, like these ones that come with a prediction for your child’s future on them? Customers randomly get one of 12 from all-knowing Mysterio!
#3 Roll it up!
Rolling not only looks cool, it also ensures your tees will arrive wrinkle-free – which may be why Baffs chose this unconventional option.
#4 Go for eco-friendly materials
These bags created for 6:05 concept store by JWT Beirut are fun, plus they’re made out of a station that can handle almost any type of material (recycled paper, fabric, shipping material) and produce packages in any shape or size!
#5 Go retro
Who doesn’t remember taking their lunch to school in one of these brown paper bags? Brokula&Ž play on the nostalgia factor with these bags and cups, which are also eco-friendly (a major part of their brand).
#6 Mix up your materials
PVC might be more often used for things you’d find at a hardware store, but doesn’t it make a great T-shirt box?
#7 Don’t be afraid to be cheesy
OK, that in and of itself was a cheesy joke. Still, this packaging by Here! Sod is definitely cool stuff.
#8 Think about display appeal
These T-shirt boxes for the Swedish clothing brand Cicatriz look great on their own, but they look even better when stacked all together.
#9 Embrace your uniqueness
Forever Gold Clothing picked a pineapple logo to stick on the front of all their packages. It conveys that their brand is positive and appealing but also a bit unusual — just like pineapples themselves!
#10 Teamwork often = Best work
Fossil worked with artist Dolan Geiman on these contemporary folk tees, which were sent to customers in boxes inspired by Fossil’s well-known watch tins.
#11 Make it useful
Everybody likes getting something they’ll actually use – such as these boxes from HangerPak that become actual clothing hangers.
#12 Spread the word
These soft cloth bags from Hobo and Sailor are cute and practical. And their customers may become essentially walking advertisements for the brand if they use the bags afterwards, too.
#13 Make a statement
Yep, you definitely know something cool is awaiting you once you open this box from INDISODER.
#14 Be explosive
Don’t literally make your packaging explode (you’ll never be able to send anything in the mail that way!), but do get inspired by this cool TNT-esque tube from Johnny Cupcakes.
#15 Sweet & Simple
Another hit from Johnny Cupcakes, these T-shirt tubs deliver a sweet treat, plus have a handy way to display what’s inside.
#16 Come up with a theme
And another one from Johnny Cupcakes! These pop-up tubes are cute and retro – and are also inspired by ice creams like #15. If you’ve got a good theme, run with it.
#17 Make a funny face
This packaging from Ropa Kolokio would be sure to bring a smile to anyone’s face!
#18 Let your customers know what makes your t-shirts special
These polo shirts designed by Tom Dixon for Lacoste come in a box that lets their customers know right away what makes the shirts special (they’re high-tech and environmentally friendly).
#19 Got milk?
Lait Lab (That’s French for “milk”) did a clever play on words with these boxes for their tees.
#20 Go streamlined
These envelopes are all sleek style. Nice work, Duoido!
#21 Play up your concept
Australian brand Mooks went all-in with their T-shirt packaging inspired by grocery store packaging.
#22 Neat & tidy does the trick
These tidy rolls of T-shirts from Publish’s Second Chance line are simple without being boring. It’s a great line to walk if you can pull it off! Oh, and the tees are made from fabric scraps and rolled in recycled paper.
#23 Pizza, anyone?
There may not be pizza inside of these boxes, but getting one of these tees from Sopa de Cebra delivered to your door is just as nice as a slice.
#24 Black & White
Strambótica keeps things classic with black and white tubes to ship their shirts in.
#25 Put a (cool) lid on it!
There are a few tubes on our list of cool packages, but we think these ones from Tradition Clothing do an excellent job of capping our list off, so to speak.
That rounds out our second part of cool T-shirt packaging design examples! Remember, if you want to see the first piece too, you can read it here. Which one of these is your favourite?
For more awesome content, keep reading the Printsome blog!
Printsome is an online t-shirt printing agency in UK providing screen printing, direct to garment printing and embroidery to creative people from t shirt printing Bristol to t shirt printing Glasgow and everywhere in between.