It just happened to be a casual Friday night, while the London t-shirt printing guys were having a night out (and God knows beers weren’t lacking) when someone (I must say we cannot remember who, and yes, we tried very hard) spoke the following question out: “How do you think it’d be the flavour of a beer made by Facebook?”
I couldn’t tell you if it was because of the alcohol, perhaps it was, or just the motivation of being together while having a joyful time but that enquiry activated our spider-marketer-senses. It took us just a few seconds to outline the main points of why we think it would be a great article. We went far beyond the point of not only how Facebook’s beer would taste but, how would Facebook’s personality translate into a beer brand? Wooow… our right side of the brain wouldn’t stop sparkling! So many questions were on the table: how would the label be? Would they have a slogan? Alcohol level? Who would drink it? And… What would Apple’s, Nike’s or, for example, Arsenal’s be? Fear not as we have answered all those questions brilliantly.
We adapted famous non-brewed brands into beer brands while maintaining their core, which is what made them become icons, and beer-shaping their slogans along with making some up. Here we go with this beery version of super famous brands!
Facebrew: A beer to connect everyone
There’s no need to say more, simply clever, a beer to connect everyone… Modern but classic, blue and social. I imagine its flavour would be slightly bittersweet, very refreshing and somehow exciting. I’m sure it’s the typical beer everyone’d like. A blonde, average alcohol level.
Nike: Just Drink It
A lower calorie beer, made for people who enjoy life but also look after themselves. A soft refreshing product. Being creative, I’d try to add taurine (every energy drink’s key component) or a similar energiser to make you move!
Arsenal: Go Drunnkers!
Football brands are either the most beloved or hated brands of them all. I imagine it as a brown beer, full of passion, energy and strength. Its alcoholic level would be slightly higher than the average, but nothing too crazy. A beer with history.
iBeer: Drink Differently
Simple and clean, pure beer with apple essence. Now it’s when you say: “So it’s cider”, No mate, it’s different, it’s something new, a perfect combination of beer and apple. I conceptualise it as a lighter beer, organic.
Drinksome: You Drink Awesome
Last but not least, our favourite one. The beer brewed for excellence. Refreshing, cool and natural. A blonde, made with ingredients from all over the world. Perhaps you never herd of it, but as soon as you try it, you automatically fall in love with it.
Since we published this post and it went viral, many people and companies have called us asking for new brands. It took us a few days to decide which ones to design… but here we go! Check out these 12 new Beertualised brands!
AleBnB: Drink Anywhere
If I had to choose one beer from this list, it’d be AleBnB for sure. You can find it all over the world. It never tastes the same. It’s a lightly carbonated beer, very refreshing. It has a fruity flavour, coming as Lemon AleBnB, Strawberry AleBnB, Grape fruit AleBnB, etc. A mix of cultures, environments and ingredients from all over the world.
BrewTube: Broadcast your Beverage
This beer is especially good for watching videos or playing videogames. It’s a drink to be had with friends, a social beer. It’s right at home on the desk beside a busy computer, with friends crowded around, slurping beer and finding crazy cat videos.
BrewBerry: The most expensive beer on the market
I don’t really see men drinking it; it’s more of a posh feminine drink than a hard masculine one. Soft and healthy. It has this hidden allure that makes you be a better woman when you have it in hand. Or at least, it makes you look classier. This beer will be exclusively marketed to chic gals. Not for you if you aren’t a club member.
Durex: Let’s see where it takes us
Tastefully ambiguous, this beer is a date-maker. You know how it works, don’t you? I’d kill for one of these! No comment on the taste though.
Google: It always gives you the right answer
Made for drinking anywhere and any time! It always gives you the answer you’re looking for. If it doesn’t, drink another. In no time at all you’ll at least find something relevant!
GQ: Made for gentlemen
A darker beer, stronger and malty. Add whisky or something akin to make it even gentlemenly, for the acute businessman. It’s a stronger than average beer, with its own exclusive personality and a warm finish. Its strength is unique in the market.
LageredIn: A professional pilsner
This is the perfect beer for eating out with colleagues, or grabbing a drink just after work. It’s a serious beer, formal, made for business people. But still fun. It’s beer, after all. A drink to optimize your networking prowess. I envision every professional event sponsored by LinkedIn, and everyone drinking LageredIn.
Playbooze: Liven up a bachelor party, miss a wedding
This is the beer. Made for men looking for fun. Made for girls who know how to control a man (with elaborate bunny costumes). It’s an appealing amber beer with a smooth, woody aroma. Goes down easy, and you can’t get enough. Best stored under the bed, and in the fridge.
Stoutify: Green, young and motivational
Stoutify is a drink for partying. It’s not super strong, but nor is it soft. A few will get you drunk. Addictive? Very much yes. You have to be listening to music as you drink, otherwise it isn’t same experience. Grab your Stoutify and get ready to dance!
Tinder: Your perfect match
The perfect liquid homogeny. It’s the perfect match for you and everyone, one way or another. Always swipe right. The taste is slightly strong, with a hint of tequila or Jager. This beer gets you drunk quickly, and serves as an aphrodisiac (hint: it turns your on button). Gets you drunk. Gets you laid. You never know what to expect, but when it’s good, it’s really good!
Ubeer: The perfect beer for the responsible driver
Expect an extremely low alcohol level combined with an intense scent of barley. It’s a blonde lager for sure. We’re not sure why governments keeps trying to ban it, but it’s still going! Young people like it, but its future is totally uncertain.
Victoria’s Secret: The Angel’s Choice
It’s the perfect combination of sexy and elegant. The womanliest beer, ever. It teaches people that brews aren’t exclusively for men, and that they can be very stylish. A flawless beer. Excellence incarnate. Light, with low calories. Obviously it’s advertised by some famous model(sssSS). A beer for angels, you might call it. Who said beers aren’t for ladies?
Celebrating the success we’re having with these post, we’ve created a quiz that will let you discover which one of those beers fits you the best! Take the quiz and find it out! 😉
Awesome, aren’t they? Hope you enjoyed them as much as we did designing them! =)
Printsome is a non-alcoholic t-shirt printing agency delivering around UK, offering t shirt printing services, custom clothing in Bristol, printed bags in Lancaster and much more everywhere in between. For a quick quote, some advice on screen printing, DTG, or simply a nice chat about beers, just get in touch!